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Module 1: English for Specific purposes: Introduction to ESP

Introduction

English for specific purposes (ESP) refers to language research and instruction that focuses on the specific communicative needs and  practices of particular social groups. Emerging out of Halliday, MacIntosh, and Strevens’ (1964) groundbreaking work nearly 40 years ago, ESP started life as a branch of English language teaching, promising a stronger descriptive foundation for pedagogic materials. In the years since, ESP has consistently been at the cutting-edge of both theory development and innovative practice in applied linguistics, making a significant contribution to our understanding of the varied ways language is used in particular communities. Drawing on a range of interdisciplinary influences for its research methods, theory, and practices, ESP has consistently provided grounded insights into the structures and meanings of texts, the demands placed by academic or workplace contexts on communicative behaviors, and the pedagogic practices by which these behaviors can be developed. In this chapter I will sketch out what I see as some of the major ideas which currently influence work in ESP, and briefly comment on some of the effects it has had on language teaching and research.


PDF | English for Specific Purposes. Available from: https://www.researchgate.net/publication/226497899_English_for_Specific_Purposes [accessed Jun 28 2018].

Why is it important?

ESP has become increasingly important as:

  • There has been an increase in vocational training and learning throughout the world.
  • With the spread of globalisation has come the increasing use of English as thelanguage of international communication. More and more people are using English ina growing number of occupational contexts.
  • Students are starting to learn and therefore master general English at a younger age,and so move on to ESP at an earlier age.

English for Specific Purposes - Introduction. Available from: https://www.scribd.com/document/156805673/English-for-Specific-Purposes  [accessed Jun 28 2018].

English for Business and Entrepreneurship & Career Development


English for Business and Entrepreneurship,
a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. This course is open and fully available for free.

This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace. You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan. Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license.


English for Career Development,
a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs.

This course is designed for non-native English speakers who are interested in advancing their careers in the global marketplace. In this course, you will learn about the job search, application, and interview process in the United States, while comparing and contrasting the same process in your home country. This course will also give you the opportunity to explore your global career path, while building your vocabulary and improving your language skills to achieve your professional goals. The first unit in this course will introduce the U.S. job application process and provide strategies for identifying the jobs that match your interests and skills. Unit 2 will take you through the steps necessary to produce a professional-looking resume. In unit 3, you will work to develop a clear and concise cover letter. The final unit of the course focuses on networking and interview skills.

Anyone may take this course for free and get a generic Statement of Accomplishment issued by the University of Pennsylvania. If you want to get a Coursera Verified Certificate for free, please fill out the Financial Aid form.

Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license.

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